Big news for anyone who wants to tell their grandkids that they saw Taylor Swift’s Eras Tour but doesn’t want to shell out $1,000 to see her at a football stadium: This fall, you can catch the tour in movie theaters for less than $20.
Yesterday morning, Swift revealed that a concert film of her smash Eras Tour will be released in movie theaters on Friday, October 13, and AMC opened up presale tickets soon after her announcement ($19.89 for adults ).
Knowing all too well that any ticketing goof could result in a Capitol Hill hearing, AMC said it upgraded its website and ticketing systems to process more than 5x the peak traffic it’s ever experienced. But to give itself some cover, the theater chain said it was “also aware that no ticketing system in history seems to have been able to accommodate the soaring demand from Taylor Swift fans when tickets are first placed on sale.” The theater chain was right: Its app crashed yesterday.
To handle the Swiftie hordes, AMC said it would show the movie at all US locations at least four times a day on Thursdays, Fridays, Saturdays, and Sundays during the initial run.
Exorswift was not meant to be. The Eras Tour movie was initially scheduled to hit theaters the same day as the latest Exorcist film, but Universal pushed the release date of its horror movie up one week following Swift’s announcement. Jason Blum, who heads the studio that made the new Exorcist, tweeted the news with the hashtag #TaylorWins.